Key competences:
- Consultation on the development of a marketing-effective website, starting from ideation/architecture and concluding with development.
- Website visitors` video analysis and consultation for improving website objectives.
- Analysis and consultation on the structure of e-commerce websites with the goal of increasing sales.
- Analysis of and consultation on the structure of B2B websites to increase inquiries.
- Analysis of and consultation on the structure of email campaigns to expand the customer base.
- Product development – analysis of reviews for competing products and recommendations for improving your own product.
- Demand analysis for products based on existing data.
- Increasing ROI while considering ongoing marketing expenses.
Education:
Estonian Business School, International Business Administration
Mini MBA in Marketing
Work experience:
2023 – Present (Website and E-commerce Consultant – FED Ltd.)
2021 – Present (Data Analyst in R Programming Language – FED Ltd.)
2017 – Present (Technical Solutions Implementation Specialist – Mediabrands Digital Ltd.)
2015 – 2017 (UI Analyst – Estonian Information System Authority)
2014 – 2015 (Front-end Developer / UI Analyst – Nortal)
2006 – 2014 (Front-end Developer – Blue Barracuda)
2006 – Present (Search Engine Optimization Specialist)
Working languages:
Estonian and English
Some work references from the past 5 years:
- 2023 – Analysis of competing product reviews on Amazon, resulting in approximately 500 ideas/recommendations for product development related to design, functionality, electrical aspects, sound and materials.
- 2022 – Website video analysis for enhancing website user experience and promoting business growth.
- 2022 – Analysis of landing page and e-commerce structures to identify key sales issues.